Governments and councils across the globe have committed to tackling climate change, of which transport is one of the biggest contributors. MaaS apps can promote sustainable mobility options to help reduce carbon emissions. Seeing the CO2 impact of trip alternatives in the app allows users to gage the footprint of their transport choices. The ability to integrate incentives into the platform means users can be encouraged to leave their car at home in favour of public transport, micro-mobility, cycling or walking, to help shift commuter behaviour towards sustainable travel. Sophisticated active travel routing, which seamlessly connects to the public transport system can help shift traffic to lower congestion modes. Our work with Leicester City Council is aiming to improve air quality by encouraging this modal shift.
Who is the client?
Leicester City Council serves the people, communities and businesses of Leicester, the biggest city in the East Midlands. Leicester is the largest city in the East Midlands and the tenth largest in the country, with a population of more than 600,000.
Leicester City Council were looking to implement a journey planning system into the Choose How You Move website, as well as an app available through the major marketplaces.
The Council was looking for a solution that:
- Supports their active travel program
- Reduces city traffic congestion
- Lowers carbon emissions
- Encourages and promotes cycling
Developing and implementing a journey planner was identified as a solution since it will enable residents and visitors to find out how current or new journeys can be taken by sustainable transport. A journey planner allows residents and visitors to visualise their journeys and understand the many benefits of using sustainable transport.
Leicester City Council adopted the SkedGo White Label solution with apps for both iOS and Android.
- Provide a real-time journey planner that will act as the region’s specialized search engine used to find optimal means of transport between points of origin and destination
- Provide a mobility solution to support the council’s active travel program
- Integrate Park and Ride facilities
- Promote green modal options
- Enable customer service staff to produce journey plants for businesses.
- Comply with the Accessibility standard
Journey Planner Widget
Overall, the apps support the Council’s goals to improve air quality across Leicestershire by encouraging a shift towards active and sustainable travel for commuting and leisure trips.
The project also integrates SkedGo’s Web Widget solution into the Choose How You Move website, as well as providing customisation to ensure branding is consistent and engaging.
The web widget was also used to embed the journey planner into the Leicester Buses website, allowing for preference-based, door-to-door bus trip planning. It also helps promote a wide range of local bus travel options.
Leicester enlists SkedGo for mobility-as-a-service offering (SmartCitiesWorld)
SkedGo Journey Planner Project (Supanet)
MaaS provider to help Leicester City Council (Highways News)
SkedGo’s journey planner goes live in Leicester (Smart Transport)
SkedGo Innovation Supports Leicester Bus Partnership (Future Transport News)
Leicester buses join the MaaS route (UKAuthority)