What is MaaS?
Mobility as a Service is the biggest transport revolution of the 21st century.
“The key concept behind MaaS is to put the users at the core of transport services, offering them tailor made mobility solutions based on their individual needs. This means, for the first time, easy access to the most appropriate transport mode or service will be included in a bundle of flexible travel service options for end users.”
(The European Mobility as a Service Alliance)
What does this mean for consumers?
Cities are becoming ‘Smart Cities’ by giving their citizens smart tools. MaaS will change how consumers travel and use different types of transport. The assumption is that it will reduce the number of private cars, as alternative transport options become more integrated and fluid.
Currently transport works like this:
Users plan, book and pay all transport options separately (public transit, car share, taxi, Uber etc.). Some TSP’s (transport service providers) allow for payment via smart cards, but even then most trips are treated separately and won’t include using car share, city bikes or Uber.
With MaaS it will look like this:
MaaS is a drastic paradigm shift in the transport space. Users won’t have to worry about topping up cards, buying tickets, paying for individual fares anymore. Suddenly getting from A to B becomes a more fluid, integrated experience. It will be a massive time saver and hopefully save money too.
Easy, integrated payments
‘Plan’ option: Users pay a monthly plan suited to their transport needs. For example, plans can be split into urban commuter, family, business and casual. They include all public transport options as well as taxi, rental car, car share etc, to cover everyone’s individual needs.
‘Pay on demand’ option: Users pay as they travel with the difference that they pay the whole trip in one go independent of transport means. So if you need to take the train, bus and then a taxi in one trip, it’s all one payment, made automatically via your smartphone.
It’s a bit like different mobile plans. Some users need loads of data. Some don’t but need lots of calls. Others don’t want a contract but pay as they go. That’s why mobile service providers offer a variety of plans and casual options. You get the idea.
How will this change the transport service provider landscape?
Transport Service Providers have a big learning curve ahead. They will no longer exist in their separate ‘train’ or ‘bus’ or ‘taxi’ bubble. They will negotiate pricing with MaaS operators, who will package services and offer plans and payment options to suite consumers.
TSPs also have to get their systems ready and provide APIs that feed schedules, real time info as well as the ability to book & pay for services to MaaS operators. Check out our Transport Provider on-boarding page for information for managers and IT professionals. Only with smart TSPs can a city become a truly ‘Smart City’.
How can SkedGo help?
The SkedGo platform is a major enabler for both Transport Service Providers and MaaS operators to sell their services to digitally savvy audiences.
It takes TSPs offerings via their APIs and through SkedGo’s world class mixed modal routing engine, provides trips using any one, or mix of private, public and commercial transports. For example drive to the station, park your car, take the train, and then use a taxi to your destination.
The system also considers user’s preferences, allowing them to prioritize between saving time, money, carbon and transfers as well as their particular circumstances for each trip.
All this functionality to enable MaaS operators can be accessed through our TripGo API. We can even provide SDKs to speed up development of 3rd party apps. The system currently covers over 200 cities and some entire countries, with more being added constantly. So you can support users wherever they travel or move.
Our TripGo app, installed by close to a million users globally, provides a live view of some of these possibilities.
Don’t miss out on this game changing development. Be part of the next transport revolution!
Email us via firstname.lastname@example.org, using the form below or connect with Claus von Hessberg directly via Skype cvh0013