MaaS for Cities & Councils
Mobility-as-a-Service (MaaS) aims to provide a seamless and integrated transport experience to users by combining different modes of transport, such as public transit, ride-sharing, bike-sharing, and car-sharing, into a single platform. The benefits of MaaS for cities and local councils can be significant, ranging from improved transportation efficiency and reduced congestion to increased economic growth and improved social equity.
Improved transport efficiency
MaaS can help improve transport efficiency by reducing the number of cars on the road, optimising route planning, and improving the use of public transit. According to a study by the International Transport Forum (ITF), MaaS could reduce the number of cars on the road by up to 50% in some urban areas. Additionally, a study by Deloitte found that MaaS could reduce travel time by up to 15% and increase the use of public transit by up to 10%.
Improved active travel = reduced congestion
MaaS helps reduce congestion by encouraging the use of public transit, car-sharing, cycling and other alternatives. A study by the Urban Transport Group found MaaS could reduce congestion in urban areas by up to 15%. Active travel plays an important role, as greater concerns around public health, air quality and overcrowding is an increasingly critical challenge. Public authorities are seeking more agile, smart ways to create their mobility strategies and MaaS adds a vital tool to their arsenal.
Increased economic growth
MaaS can contribute to economic growth by creating new business opportunities, improving connectivity, and reducing transport costs. According to a report by Frost & Sullivan, the MaaS market in Europe is expected to grow to €300 billion by 2025, creating significant opportunities for companies involved in the development and implementation of MaaS solutions.
Improved Social Equity
MaaS can improve social equity by providing affordable and accessible transportation options to underserved communities. A study by the Transport Research Laboratory found that MaaS could improve access to transport for low-income households and reduce transportation costs by up to 30%. New innovations in MaaS technology such as safety routing for walking, routing for wheelchair users and tailored routing for bicycle users can deliver a more inclusive approach to mobility.
Conclusion
Positive growth.
The benefits of MaaS for cities and local councils are significant and far-reaching.
From improved transportation efficiency and reduced congestion to increased economic growth and improved social equity, MaaS has the potential to transform the way we move around our cities.
As more cities and local councils explore the potential of MaaS, we can expect to see further research and findings on the benefits of this innovative transportation solution.
MaaS doesn’t have to be complicated. SkedGo’s widget and white label solutions are a perfect tool for local governments to quickly and efficiently act on their sustainability and social equity commitments.
“We have built a strong focus on active travel, for example bike-friendly routing, into our technology and are constantly improving our accessibility features. New clients can easily tap into these resources, which have been tried and tested over years. It’s great to see Leicester at the forefront of MaaS in the UK and we are very excited to build on our existing offering for the community for a wider audience.”
John Nuutinen, CEO of SkedGo
Contact us
Can we help you with a MaaS project?
Sources
- ITF – “Mobility as a Service (MaaS): Digital Solutions for Transport Challenges“
- Deloitte – “Mobility as a Service: The Future of Transportation“
- Urban Transport Group – “Mobility as a Service: Implications for Urban Transport Authorities“
- Frost & Sullivan – “Strategic Analysis of the European Mobility-as-a-Service Market“
- Transport Research Laboratory – “Assessing the Impact of Mobility as a Service on Socially Excluded Groups“