Consumer grade experience
Embracing a consumer-grade app experience, transport operators can significantly enhance passenger satisfaction and operational efficiency. This approach involves developing applications that are visually appealing, intuitive, and responsive, meeting modern travellers’ expectations for seamless interactions.
Streamlined functionalities, such as easy ticket purchases and schedule checks, reduce wait times and inquiries, and a straightforward onboarding process boosts app adoption among new users. Performance is key, with apps needing to be responsive across various devices to ensure a frictionless experience.
Personalisation features, such as transport mode preferences and travel priorities (speed, cost, convenience, environment, wheelchair routing or walking speeds) allow users to tailor the app to their preferences, enhancing satisfaction. Leveraging device-specific capabilities, like GPS and push notifications (e.g. using real-time data for get-ready-to-leave or next-stop alerts), makes public transport more accessible and user-friendly. A strong focus on data security and privacy is another standard that builds trust.
By adopting a consumer-grade app experience, transport providers can meet the digital age’s demands, offering passengers a reliable, enjoyable, and convenient travel companion, boosting passenger satisfaction, and positioning providers competitively in the market.