This is the seventh article in our ten-part series on mobility as a service (MaaS) use cases, highlighting the many different ways in which it can help to solve travel and transport problems for individuals, organisations and governments.
Increasing ridership on public, shared and on-demand transport is key to encouraging citizens to move away from personal car use. Over the longer-term, it’s the most efficient way to move people around (taking into consideration, of course, personal safety post-COVID). MaaS makes it quick and easy to locate timetables, availability and cost without scouring several websites, enabling passengers to access information without the hassle normally associated with alternative transport modes.
MaaS can also ensure the booking and payment process is pain-free. With digital payment and ticketing, details of pick up, drop off, seat reservations, as well as any alerts on issues along the way, it can make the lives of commuters and leisure travellers more relaxed – who therefore more likely leave their car at home.
Equally, MaaS can help shared mobility providers reduce downtime, with dynamic data alerting them to the state of charge on an EV battery and roadworthiness, including remote vehicle failure detection diagnostics and predictive maintenance. It also allows for optimal charging such as remotely monitoring fuel/charge level and preventively refilling/recharging vehicles as well as communicating with users.
Having real-time data on the status or location of vehicles can ensure they are positioned in the best location to gain users. Providing incentives such as dynamic pricing can encourage travellers to return vehicles to more profitable locations in return, for example, reduced fares.
“In certain mobility business models, there may also be opportunities for traditional fleets to share their own vehicles outside their company, potentially creating an additional revenue source by using their existing fleet assets.”Tony Candeloro, senior vice president, technology and operations, Holman Strategic Ventures (International Fleet World)
Scenario: An enterprise organisation uses a MaaS platform to rent out their vehicle fleets when they are not required. This allows the company to generate additional income from expensive and depreciating assets that would not otherwise be in use. Everything is organised directly through the MaaS app with the relevant insurances automatically put in place.
Who is MaaS vehicle optimisation for
- Public transport authorities
- Public transit operators
- Shared transport providers
- Ride hailing companies
- Micromobility organisations
- Car rental companies
- Fleet managers
- Vehicle breakdown cover providers
Questions to ask yourself
- What’s your current strategy to ensure your fleets are positioned each day for optimal utilisation? How well is this working?
- Are there sections of the community you’re currently not serving e.g. carers with small children? How could they benefit from your service and help increase optimisation?
- Who else could benefit from your vehicles at times of low-utilisation? Shift workers?
- What data do you have – or need – to provide insights into problem areas to help improve vehicle usage?
- How can you use MaaS to better optimise and improve underperforming services?
Answering questions like these will help you figure out how you can operate a more efficient transport system, providing travellers with all the information they need. If you run a public transit authority, are a transport planner or operator, feel free to get in touch if you’d like to discuss how SkedGo could help you serve your customers better.
We hope you enjoy this series. Read part 1 about accessibility, part 2 about corporate mobility, part 3 about active travel, part 4 about lifestyle MaaS, part 5 about business models and part 6 about sustainable transport.