SkedGo and MOTIONTAG collaboration: measure & influence mobility behaviors

Potsdam, Germany & Sydney, Australia – October 29, 2020: By combining SkedGo’s advanced journey planning with MOTIONTAG’s analytics capabilities, mobility stakeholders will be able to understand how, when and why people travel, and measure changes in travel behavior. It will also enable end-users to receive personalized recommendations based on the actual routes they’ve taken. In addition, they will be able to set up personal goals such as “cycle more” to improve their commute.

Mobility stakeholders nowadays need to prove people are changing their behaviors, but they often don’t have the tools to do it. Confirming a trip has actually taken place is out of reach for most trip planners, as is showing which specific route or mode was taken. By not having access to people’s actual traveling data, enabling and proving behavior change is rendered impossible.

The addition of MOTIONTAG’s data-driven services to SkedGo’s award-winning multi-modal, preference-based, door-to-door, trip planning capabilities will deliver a powerful mobility solution that provides informed customer insights and initiates User behavioral changes.  SkedGo is thrilled to be working with Fabien and the team at MOTIONTAG.

John Nuutinen, SkedGo CEO.

With the new solution, mobility stakeholders can gain access to both travel intentions and actual travel data. Providing assistance and recommendations to travelers based on their historical trips will be possible, unlocking the potential to prove their end users have changed traveling behaviors. Mobility analytics dashboards and exports are provided to follow the evolution of behaviors, such as modal splits.

The combined solution is easy to implement in any existing mobile application: simply integrate SkedGo’s journey planner, which has MOTIONTAG’s analytics already integrated. If you are already using SkedGo’s journey planner inside an app, the upgrade is even easier as you only need to integrate MOTIONTAG’s SDK into your app.

Companies like Swiss Rail and the Berlin transport operator BVG love this combined approach as it provides them with an easy way to improve their passenger experience while getting critical insights into how people use and combine their services with other modes of transportation. We think this is a paradigm shift to steering travelers to use mobility solutions that are adapted to each travelers’ situation. This is a perfect complement to our mobility analytics solution”.

Fabien Sauthier, managing director of MOTIONTAG.

Contact us to register your interest in a demo and we will gladly show you how both travelers and mobility stakeholders are finally getting a grip on how to turn traveler insights into behavior changes.