From traffic management to self-driving cars, mobility as a service (MaaS) is the hot trend in transport this year. ‘Smart city’ is not just a buzz word, it’s a global trend as cities try to deal with growing populations and the resulting transport and pollution challenges. Implementing MaaS into long-term, smart city development plans is a given across the globe. But it will only be a success if urban populations embrace it wholeheartedly and take advantage of the opportunities it offers.
So why should people care? What are the current pain points for city dwellers? And how can MaaS help address those issues?
Declutter your life
Being minimalist is all the rage these days, with millennials embracing the sharing economy and choosing experiences over ownership. When it comes to transport, ride and car sharing are more popular than ever.
Planning your transport, however, still requires a multitude of choices, apps and payment methods. Customers juggle their Clipper, Opal or Oyster Cards, various trip planning apps, their car share app, Uber and Lyft, taxi booking apps and so forth. Not to mention having to add the right personal and business credit cards or PayPal accounts over and over again.
Because it’s been like this for so long, a disjointed way of handling transport needs has become the norm. The only thing that changes is more and more transport modes being added to the mix.
MaaS gives third party providers the opportunity to combine multiple transport options under one umbrella and package them to suit different user groups. Instead of engaging with ten apps for everything, users can plan, book and pay through one provider. Like with mobile or internet plans, people can pay on demand or as a monthly subscription.
Personalise and automate your transport requirements
Right now, every transport user chooses from the same options. With MaaS providing different subscription plans, users can pick the plan that suits their individual requirements. This way commuters, business travellers, leisure users and other groups will have cost-effective solutions at hand, that include all their preferred transport modes from share car services to ride shares and public transport.
Having one transport subscription also erases the need to constantly keep track of various transport related accounts. Users simply set-up one account and start travelling. Wouldn’t it be nice if that worked internationally too?
How does SkedGo contribute to MaaS?
SkedGo created software that can mix and combine all types of transport modes into meaningful trip options for users (ok, we don’t do space ships yet). On top of that, we can provide booking and payment facilities, so selling a variety of tickets via one app is no longer a fantasy. Check out the TripGo app and TripGo API to learn more.
If you want to find out more about mobility as a service and how we might be able to help you, contact us here.