Women in Mobility expands to the UK

London, 8th March 2020: The Women in Mobility Group today announced it is launching in the UK, starting in London, to improve the participation and visibility of women in the country’s growing mobility industry.

Women in Mobility, founded in Germany in 2015, already has a fast growing number of members in Germany and Switzerland. The UK hub will be the first English language group.

Sophia von Berg, co-founder of Women in Mobility, says: “Sustainable mobility depends on diversity and networking – at Women in Mobility we build on this formula and connect women within the whole of the mobility industry.”

The WiM London Hub aims to reflect London’s diversity in its members, events and other activities, to raise the visibility of women in this sector. The group offers a place to network, share, develop skills, and to exchange ideas. 

Sandra Witzel, co-founder of Women in Mobility London and Head of Marketing at Mobility-as-a-Service platform provider SkedGo, adds: “Mobility is undergoing dramatic change and our group wants to help ensure women have a seat at the table, so transport’s future destiny is shaped to meet everyone’s needs. Active leadership from women creates better outcomes for all, not least the mobility sector. At WiM London, we are doing our part to improve diversity and inclusivity. No matter where you are on your mobility journey, we hope you’ll join us!”

“No other city in Europe has more daily transport users than London. It is a buzzing capital, iconic global metropolis and melting pot of cultures, innovation and tradition. In London, old meets new – especially in the areas of mobility and transport. It feels like a logical next step for Women in Mobility to expand to London.”

WiM London is founded by Annie Reddaway, Business Analyst, Mobility at AppyWay, Olga Anapryenka, Senior Consultant for New Mobility at Steer and Sandra Witzel, Head of Marketing at MaaS platform provider SkedGo.

All female mobility enthusiasts are invited to join the group, from students to CEOs, industry leaders to academics, tech gurus to government workers. Everyone is welcome to discuss the future of mobility and collaboratively create a better transport future.


For more information contact WiM London via email [email protected] or get in touch with the co-founders directly via LinkedIn. The WiM London website is www.womeninmobility.de/london

Annie Reddaway, Business Analyst, Mobility at AppyWay



AppyWay exists to help cities thrive from the kerb up. We see the kerb as a catalyst – the key to powering progress with the most pressing urban mobility challenges. Our platform of data, APIs and tools provide digital kerbside management solutions that enable intelligent mobility, better connecting cities with people and businesses. Through close collaboration and industry leading partnerships, the AppyWay platform acts as a ‘future mobility’ conduit between the public and private sector.

Olga Anapryenka, Senior Consultant, New Mobility at Steer


Steer is a global independent transport consultancy providing technical, economic, financial and policy advice for both private and public sector clients. Our New Mobility team is working across the following key areas:

  • EV infrastructure;
  • Shared mobility; and 
  • Emerging services including MaaS and CAVs.


Sandra Witzel, Head of Marketing at SkedGo



SkedGo provides the technological building blocks, which include its award-winning TripGo API, to create optimal MaaS solutions for governments, leading start-ups and corporations. 

In 2016, TripGo spin-off RioGo won the official Rio Olympic City Transport challenge for the Olympic games. In 2017, SkedGo was named Gartner Cool Vendor for Smart Cities Applications and Solutions. Also in 2017, SkedGo won a NSW Smart Cities & Accessibility Challenge to include more features for wheelchair users. In 2018, TripGo was named ‘Best Smartphone App’. Strategic consultancy Ptolemus nominated SkedGo as ‘Best Mobility Platform Provider’ in 2019.