Easy, integrated payments
‘Plan’ option: Users pay a monthly plan suited to their transport needs. For example, plans can be split into urban commuter, family, business and casual. They include all public transport options as well as taxi, rental car, car share etc, to cover everyone’s individual needs.
‘Pay on demand’ option: Users pay as they travel with the difference that they pay the whole trip in one go independent of transport means. So if you need to take the train, bus and then a taxi in one trip, it’s all one payment, made automatically via your smartphone.
It’s a bit like different mobile plans. Some users need loads of data. Some don’t but need lots of calls. Others don’t want a contract but pay as they go. That’s why mobile service providers offer a variety of plans and casual options. You get the idea.